Serious. I know its not all hardcore but those places almost never last or make big bucks. That gym seems to have the happy medium between somewhere that soccer mom and family's can train(that's what sells) and a good place for the serious lifter to train. And I guarantee the gym owner is making good money.
More props to the guys that can run hardcore studios or gyms and profit six figures a year I truly admire and envy that. I tried running my business out of a hardcore training facility last year and failed. I'll be opening my own studio summer next year I would love to make it all hardcore but I would go broke.
Kind of random but I know a lot of people on here have a big interest in the fitness industry.